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Content Marketing Writing a blog post is a little like driving; you can study the highway code or read articles telling you how to write a blog post for months, but nothing can prepare you for the real thing like getting behind the wheel and hitting the open road.
Plan your blog post by choosing a topic, creating an outline, conducting research, and checking facts. Write your post, either writing a draft in a single session or gradually word on parts of it. Use images to enhance your post, improve its flow, add humor, and explain complex topics.
Edit your blog post. Now let's review each step in more detail. How to Write a Blog Post, Step 1: Planning First, a disclaimer — the entire process of writing a blog post often takes more than a couple of hours, even if you can type eighty words per minute and your writing skills are sharp.
Does your blog post have enough circles and crosses? Long before you sit down to put digital pen to paper, you need to make sure you have everything you need to sit down and write. Many new bloggers overlook the planning process, and while you might be able to get away with skipping the planning stage, doing your homework will actually save you time further down the road and help you develop good blogging habits.
Before you do any of the following steps, be sure to pick a topic that actually interests you. I can hear your objections already. Blogging is a lot easier, however, if you can muster at least a little enthusiasm for the topic at hand.
You also need to be able to accept that not every post is going to get your motor running. If you're really desperate for inspiration, check out our list of eight blog topic generators to get you going.
Even the best bloggers need a rough idea to keep them on-track. This is where outlines come in. For example, this is the outline for this post that I sent to my editor before getting to work: Introduction [Quick summary explaining what the blog post will cover] Section 1 — Planning a Blog Post - Things bloggers should do before putting pen to paper — outlining, research etc.
Section 5 — Conclusion - Wrap-up The purpose of this outline is to make sure I know what I plan to cover, in what order the various sections will appear, and some bare-bones details of what each section will include. Outlines keep you honest. They stop you from indulging in poorly thought-out metaphors about driving and keep you focused on the overall structure of your post.
Whether you write your outline in your word processor, on a piece of paper, or even scribbled on a bar napkin, do whatever works for you to keep you focused.
What allows us to do this, and to write authoritatively about subject areas that are new to us, is knowing how to properly research a blog post. It almost goes without saying, but relying solely on Wikipedia as a primary source is almost always a bad idea.
Plus, every verifiable fact on the site is cited from links elsewhere on the web, so why cite the middleman? Official associations, government websites, heavily cited research papers, and preeminent industry experts are all good examples.
Check Your Facts A few years ago, I edited a piece written by a colleague focusing on the highlights of a major technology conference. The writer, under a seriously tight deadline, had done a bang-up job of writing great copy in virtually no time, but he failed to properly check his facts. He cited an article from Forbes in which the writer claimed Steve Jobs was using PowerPoint on stage — something that never happened.
All it takes to tank your credibility is one glaring error. In the event that you fall prey to a well-executed hoax, repeat widely circulated misinformation, or simply make a mistake, own up to it right away and be transparent about your edits.
Be honest, be accountable, and fix it — fast. How to Write a Blog Post, Step 2: Writing a Great Headline Everyone and their grandmother has an opinion about headlines.
Some say you should be as specific as possible to avoid misleading your readers and manage their expectationswhile others recommend taking a more abstract approach. Some headlines practically write themselves. There are two main approaches you can take to writing blog post headlines.
Your approach to headlines should also vary depending on your audience.A great blogging tool I discovered a few months ago is InboxQ.I like it because it helps me come up with better blog topics. This tool helps you find questions people are asking on Twitter.. InboxQ lets you create campaigns with different keywords.
Often, a blog post will be the first impression a prospect has of your company.
Getting things just right can be overwhelming. In this post, I’ll outline some of the best tools to help you keep a solid editorial flow from idea to publish. 54 Content Writing Examples, Tools, Tips, and Resources Consuming great writing is like listening to a great singer. If the performer makes an emotional connection with me – even though she misses a few notes – I eagerly listen to the rest of the song and anticipate the next performance.
Blog writing software allows any individual to write articles about topics that they may not be adept at reporting on with ease. The software prompts the writer with questions and information regarding the contents of the finished product.
Many bloggers go straight to the writing editor in their blog software (WordPress, Ghost, etc.). You can also consider writing in Google Docs for collaborating with others and tapping into the extra power of Google Docs’ spelling and grammar tools.
Your blog is probably one of your company's most valuable marketing tools. You use it to build trust with your customers, generate leads, educate consumers, and build brand awareness. So, if a reader tells you your blog's content quality is poor, that comment will probably make you cringe just a little.